For a health and wellness subcategory that didn’t even exist just five years ago, consumer CBD products have recently become a huge phenomenon. Now, thanks to the growing positivity surrounding the topic, they’re poised to enter the mainstream.
There has been a lot of change in the fledgeling CBD industry so far. The only factor that hasn’t is the fact that CBD still works. Here are six trends to watch out for.
Prices are finally coming down
The result of this increasing market boom? Prices of hemp and its derivatives, including full-spectrum CBD oil UK continue to fall. That’s great news for consumers!
The average 1,000 milligram CBD oil tincture now costs just £50. While that might still seem pricey, this can last an average user up to two months. Packages and branded hemp flower products have stayed more consistent in their pricing, but hemp flower pricing does fluctuate depending on harvest and time of year.
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It’s not just tinctures and oils anymore
Although tinctures and dietary supplements remain the most common CBD products on the market today, beauty is an area, in particular, that is rapidly catching up, with a growing portfolio of lotions, balms, bath products and more.
Food and beverage companies are also getting involved, hauling CBD-infused food and drink to the top of lists of culinary trends to keep an eye out for in 2019 and beyond. Vaping is still a hot topic, with CBD oil UK vape a favourite way to consume amongst Brits.
It’s becoming more mainstream than ever
As well as entering new markets like beauty, CBD has gone more mainstream in terms of creating a high street presence, as coffee shops and bars are starting to add CBD related drinks to their menus. Some bars even allow you to use your CBD vape oil UK inside the shop.
Your favourite brands are starting to take a slice of the pie
In 2018, Constellation Brands, the owner of Corona beer, invested a whopping $4 billion into the cannabis company Canopy Growth. It’s also been reported that Coca-Cola is in talks with Canadian company Aurora Cannabis to make a CBD version of their famous beverage, and others are speculating that coffee giant Starbucks could get in on the action, also.
It’s pretty fair to say that the CBD e-commerce business is booming.
The online boom with influencers
One other factor contributing to this mammoth growth? The vast amount of social media attention it’s getting as of late. The Reddit community dedicated to CBD has over 66K subscribers. There, users discuss CBD producers, share stories, advice and things to watch out for.
It’s the new wellness phenomenon in a world focused on relaxation
While the last decade was all about CrossFit, HIIT, and Bikram Yoga (amongst other fads), consumers are now turning to CBD to chill, as there is an increase on consumer focus on self-care and mental wellness. This is particularly prominent for those aged between 25 and 45 - which happens to be the group of women most outspoken about the promise and potential of CBD.