Blue Label HEETS have a deep menthol flavour, giving an intense cooling sensation.
Real tobacco - 95% less harmful* Rounded & Rich Tobacco A rounded and rich tobacco blend.
HEETS tobacco sticks are designed for use with the IQOS system and are made with specially selected tobaccos.
NO SMOKE By heating tobacco rather than burning it, IQOS creates tobacco vapour, not smoke.
IQOS vapour dissipates more quickly than cigarette smoke. It does not negatively impact indoor air quality, as proven by international air quality tests and is not a source of second hand smoke.*
NO ASH Unlike cigarettes, IQOS does not burn tobacco and therefore produces no ash.
LESS SMELL After using IQOS, the odour left on hands, hair and clothes is significantly less than that left by cigarettes.
IQOS is not risk free. The best way to reduce tobacco related health risks is to quit tobacco use altogether.